Designing Scalable Digital

Experiences that

Make

an Impact

I create thoughtful, intuitive, and scalable digital experiences by blending strong UX foundations with clean, modern visual design. My focus is clarity, usability, and solving real business and user challenges through design systems that scale.

About Me

My Long Story Short

I’m Naji El-Nachef,  a Senior Product Designer with a passion for transforming complex requirements into clear, intuitive, and scalable user experiences. My journey started with a curiosity for how digital products work and evolved into a deep commitment to solving meaningful problems through design.

Over the years, I’ve worked on enterprise-level healthcare and pharmaceutical projects that demanded precision, compliance, and strict brand consistency. These experiences strengthened my ability to design systematically, collaborate across cross-functional teams, and deliver high-quality work under rigorous review processes.

I thrive at the intersection of UX strategy, design systems, and visual design, helping businesses create user-centered digital products that are both functional and delightful.

Outside of work, I stay inspired by continuous learning, exploring visual concepts, and refining my approach to building scalable systems.

Featured UX/UI Projects

My Work Speaks for Itself

Here are selected projects showcasing my approach to product design, problem-solving, and system thinking.
Click on any project to explore the full case study.

Medical Website

Pacira – Product Experience Design

A complete redesign of a patient-education experience for improved engagement and clarity.

Patient Portal

RA Your Way – Patient Empowerment Portal

A structured and intuitive educational platform designed to help RA patients better understand and manage their condition.

Mobile App

Pfizer – LivingWith UC Mobile App

High-impact digital banner design promoting a patient-support app, compliant with strict medical-legal standards.

Clinical Website

AstraZeneca – UX & Visual System Contributions

Design support for multiple clinical and patient-facing digital assets.

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Let’s Build Something

Thoughtful Together